Digital Revolution in Dental Practices
What are social networks?
Social networks are digital platforms that allow users to create and share content or participate in social networking. They are primarily used for communication, entertainment, education, and marketing, enabling individuals and organizations to connect and share information instantly and globally.
Origins and evolution:
The first social network, SixDegrees.com, was launched in 1997. Although it did not achieve commercial success and closed in 2001, it laid the groundwork for future platforms such as Friendster, My Space, and eventually Facebook, which would revolutionize the way we interact online.
Today’s leading platforms. According to the We Are Social 2023 report, the most used social networks are:
Facebook: With 26.8% of monthly active users, it remains essential for social connection, marketing, and news distribution.
Instagram: Used by 14.3% of users, it is key for visual branding and influencer marketing.
TikTok: With 12.8% of users, it is crucial for short video content and viral trends.
LinkedIn: Essential for promoting events, creating online communities, and establishing intellectual leadership within the dental industry. It increases credibility and attracts potential clients by strengthening business presence.
Social media usage time
According to We Are Social in 2023, in a typical month, users spend a significant amount of time on digital platforms:
TikTok: 23 hours and 28 minutes
YouTube: 23 hours and 9 minutes
Facebook: 19 hours and 43 minutes
WhatsApp: 17 hours and 20 minutes
Instagram: 12 hours
This intensive use underscores the importance of these platforms not only for personal interaction, but also for marketing strategies and business online presence.
Transition during the COVID-19 pandemic:
With the onset of the pandemic, dental practices that traditionally relied on offline marketing strategies had to quickly adapt to a more digital environment. This shift not only allowed maintaining connections with existing patients but also opened opportunities to reach new patients through digital means.
Benefits of an active presence on social networks for dental practices
Attract new patients:
Platforms allow displaying services through attractive visual content and testimonials, effectively reaching specific audiences.
Strengthen bonds of trust: Sharing educational content about dental care and showing the day-to-day of the practice creates a sense of familiarity and trust.
Improve brand reputation: A strong and professional presence on social networks enhances the perception of the practice as a leader in the dental field.
Leverage favorable statistics and trends: Social media analytics tools allow for more effectively adapting services and communications.
A vision of the future.
Imagine a dental practice that has fully embraced social media and enjoys a constant flow of new patients. Thanks to well-directed content strategies, the practice has increased its visibility and brand recognition. Patients actively participate in online conversations, elevating the image of the practice as
an integral part of the local health and wellness community.
How BEST drives this growth?
At BEST, we transform the online presence of dental practices through the design and optimization of social profiles, creation of attractive content, and personalized digital marketing campaigns. We focus on creating relevant content, optimizing digital marketing investment, and proactively managing online reputation.
With our help, dental practices do not just survive in the new digital landscape but thrive, establishing long-lasting relationships with their patients and strengthening their market position.
